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Fresh | Latest articles on the blog

OnePlus marketing strategy : Invite or not to invite?
1 month ago

OnePlus marketing strategy : Invite or not to invite?

We’ve all heard and talked enough about the unique, cost effective OnePlus marketing strategy to launch their perfectly priced smartphones. OnePlus however refused to repeat the same invite-only marketing strategy …
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What can Airbnb learn from Uber’s experience in India?
2 months ago

What can Airbnb learn from Uber’s experience in India?

Airbnb, the 8-year-old, room and vacation rental silicon valley start-up recently announced its arrival in India with its campaign “Belong anywhere“. Print ads of its global brand message …
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2016 Mary Meeker Internet Trends & points to note for the Indian marketer
2 months ago

2016 Mary Meeker Internet Trends & points to note for the Indian marketer

Mary Meeker, ex Morgan Stanley Managing Director, internet analyst and current Partner at┬áKleiner Perkins Caufield & Byers released the annual 2016 Internet Trends reports. You can see the entire 213 …
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The business and marketing of online matrimony and dating services in India
11 months ago

The business and marketing of online matrimony and dating services in India

Introduction to the business of Indian matrimony

Matrimonial websites have been in India for more than 15 years now. The business case is extremely strong for matrimonial business …
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