festival marketing

Time and again, on this blog, we have written about how brands come together to cash in on important days/holidays and festivals in India. Brands often time their …
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Festival Marketing has not been a new thing, as outlined by my earlier post. Although Valentine’s Day is not a festival in the traditional sense but it is one …
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Holidays, events, festivals, special days and other such opportunities have always been used by brands for promotional campaigns or dedicated marketing communications surrounding those days. Read here about …
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Indian festivals have always been a great opportunity for brands to promote their products and services and milk the happy, guilt free splurging phase of Indian consumers. We …
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