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Newsjacking : A new marketing strategy practiced by an Indian brand for decades
9 years ago

Newsjacking : A new marketing strategy practiced by an Indian brand for decades

In the last 5 years or so we have often come across new age internet marketing terms. Terms like native advertising, content marketing,  inbound marketing, growth hacking and …
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The strategic change in TV ads of Indian internet companies
10 years ago

The strategic change in TV ads of Indian internet companies

In the last 5 years we have witnessed a sudden rise in the number of internet companies that have appeared and flourished. These dot com companies from ecommerce, classifieds, travel …
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