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TrulyMadly

The business and marketing of online matrimony and dating services in India
9 years ago

The business and marketing of online matrimony and dating services in India

Introduction to the business of Indian matrimony

Matrimonial websites have been in India for more than 15 years now. The business case is extremely strong for matrimonial business …
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Google does a ZooZoo lookalike and nails it with their new Android One ad series
9 years ago

Google does a ZooZoo lookalike and nails it with their new Android One ad series

I was almost always of the belief that animated videos will never work in a B2C context. This is the reason I never became party to this whole …
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