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We liked, shared and talked about some amazing marketing campaigns in 2016. 2016 also marked the year of devaluations, mergers, talks on unit economics, startup fund crunch and more. In …
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With the multitude of options available for a marketer today to reach the target audience, brands are increasingly realizing the importance of doing the same more consistently. The …
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India has been one of the fastest-growing markets for LinkedIn in terms of users. The company says the number of users from India has grown 10 times in …
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We’ve all heard and talked enough about the unique, cost effective OnePlus marketing strategy to launch their perfectly priced smartphones. OnePlus however refused to repeat the same invite-only marketing strategy …
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Airbnb, the 8-year-old, room and vacation rental silicon valley start-up recently announced its arrival in India with its campaign “Belong anywhere“. Print ads of its global brand message …
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Mary Meeker, ex Morgan Stanley Managing Director, internet analyst and current Partner at Kleiner Perkins Caufield & Byers released the annual 2016 Internet Trends reports. You can see the entire 213 …
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We all have made several attempts at building a resume for the dream job or any job that we want to apply for. The most difficult part in …
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Almost 5 decades ago, the father of modern marketing, Philip Kotler, gave us 4 Ps of Marketing.

The relevance of the 4P model …
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Introduction to the business of Indian matrimony

Matrimonial websites have been in India for more than 15 years now. The business case is extremely strong for matrimonial business …
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In the last 5 years or so we have often come across new age internet marketing terms. Terms like native advertising, content marketing,  inbound marketing, growth hacking and …
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