Uncategorized

Time and again, on this blog, we have written about how brands come together to cash in on important days/holidays and festivals in India. Brands often time their …
Read More

I was almost always of the belief that animated videos will never work in a B2C context. This is the reason I never became party to this whole …
Read More

On this blog, we have often covered different aspects of email marketing. The reason being that the medium still remains intriguing and absolutely important in your online marketing …
Read More

Uber has been an inspirational brand since the moment it first stepped its foot in India. It already had attached to its name then, a $41bn  valuation and one of …
Read More

Off late we have seen a lot of brands engaging with each other very actively on social media platforms. As the online market  heats up it has become increasingly important for …
Read More

Google has launched a new product for advertisers called “Gmail Sponsored Promotions“. Google has always allowed targeting in your Gmail inbox through managed placements. However, now it is coming …
Read More

Festival Marketing has not been a new thing, as outlined by my earlier post. Although Valentine’s Day is not a festival in the traditional sense but it is one …
Read More

Hashtags (#) have taken an altogether different meaning and usage since the time it was actually started or popularized by the microblogging website Twitter.

The word …
Read More

“There is no app for a bourbon buzz on a warm day in a cool dark bar. The world will always want a drink” – Gone Girl

Read More

When I placed an order with one of the very cool and quirky online shopping website, Happily Unmarried, I was in for a surprise in my inbox.

Read More