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GOSF 2014: Great Online Shopping Festival completely ignores Facebook in all promotions
10 years ago

GOSF 2014: Great Online Shopping Festival completely ignores Facebook in all promotions

There has been decent amount of buzz online with the GOSF, Great Online Shopping Festival. Most of this buzz has been created or amplified by almost every single online brand …
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The creepiest email subject line you will ever come across
10 years ago

The creepiest email subject line you will ever come across

Hey TimesCity, Don’t know how else to say this but no matter how creepy this was, it made me open the email, so mission accomplished. For the record, I never …
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Google introduces a search bar within a search bar and it’s a masterstroke
10 years ago

Google introduces a search bar within a search bar and it’s a masterstroke

At times there are small little things that Google does that you hardly even notice as a marketer. You almost always swear by the upgrades, downgrades and development …
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How did Flipkart fare in their first ever mega sale event – The Big Billion Day?
10 years ago

How did Flipkart fare in their first ever mega sale event – The Big Billion Day?

October 6th, 2014 became the date where India’s biggest e-commerce player announced the launch of one of the greatest, cheapest and biggest online sale the country has ever …
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5 Campaigns that used the Youtube 5 second skip ads smartly
10 years ago

5 Campaigns that used the Youtube 5 second skip ads smartly

Well, this was destined to happen. Today we are discussing Youtube as a substitute to television. It has become a storehouse of entertainment. Movie trailers are being released …
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Reviewing the mecca of restaurant reviews – Zomato
10 years ago

Reviewing the mecca of restaurant reviews – Zomato

Zomato, launched in 2008, is considered to be one of the most loved brand among millennials across the country. If you are a 20 something with a smartphone …
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Examples of branded content story in the Indian marketing context
10 years ago

Examples of branded content story in the Indian marketing context

This post took me quite sometime to research and pen down my thoughts because there has already been so much written about content marketing, branded content, advertorials, native …
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FoodPanda, email marketing and 1+1 Free Pizza
10 years ago

FoodPanda, email marketing and 1+1 Free Pizza

We all know, email marketing in online marketing is one of the most powerful and personal means of communication with your customers. They can never let go off …
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What kind of digital marketer are you? Take the quiz to find out.
11 years ago

What kind of digital marketer are you? Take the quiz to find out.

Ever wondered what style and profile of digital marketing you really like, or will you be the best fit for? As vast as digital and online marketing is, so are …
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Movie marketing goes on WhatsApp – Spying on Bobby Jasoos’ marketing efforts on WhatsApp.
11 years ago

Movie marketing goes on WhatsApp – Spying on Bobby Jasoos’ marketing efforts on WhatsApp.

Well, we all know, WhatsApp has now become quite a phenomenon. It has completely wiped off the SMS service from the face of earth and also made other …
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