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Well, this was always my dream to write a post on my online marketing blog about something that the reader “wont believe” what happens next or “will be …
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Some of us witnessed the results of biggest ever political elections in the history of the world in 2014, let’s take some time out to see how BJP …
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In the last 5 years we have witnessed a sudden rise in the number of internet companies that have appeared and flourished. These dot com companies from ecommerce, classifieds, travel …
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I have always believed that it is never enough to be present on any medium in isolation in a marketing campaign. To drive home the message, increase brand recall, …
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Holidays, events, festivals, special days and other such opportunities have always been used by brands for promotional campaigns or dedicated marketing communications surrounding those days. Read here about …
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We regularly hear about latest series of funding or unimaginable amount of money being pumped in start-ups in the Indian internet industry.

This money is used …
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I have always believed that every marketing collateral, creative and campaign is essentially made up of three things, Message, Medium and Transaction.

The problem …
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Indian festivals have always been a great opportunity for brands to promote their products and services and milk the happy, guilt free splurging phase of Indian consumers. We …
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Before I begin to tell you how the email was, let’s first try and understand why does something like a review mailer from Amazon deserve an entire post reviewing the …
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Research or Consumer study will always be a very important part of any online business particularly because your audience is always increasing and always evolving. There is no …
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