9 years ago
Lo and behold! The 8th P of Marketing is here – Partnerships
Almost 5 decades ago, the father of modern marketing, Philip Kotler, gave us 4 Ps of Marketing.
The relevance of the 4P model …
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11 years ago
Reviewing Amazon.in’s “Review your Product” email activity
Before I begin to tell you how the email was, let’s first try and understand why does something like a review mailer from Amazon deserve an entire post reviewing the …
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