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email marketing

The making of a good-looking email newsletter
9 years ago

The making of a good-looking email newsletter

On this blog, we have often covered different aspects of email marketing. The reason being that the medium still remains intriguing and absolutely important in your online marketing …
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Uber’s uber cool and unconventional marketing strategy in India
10 years ago

Uber’s uber cool and unconventional marketing strategy in India

Uber has been an inspirational brand since the moment it first stepped its foot in India. It already had attached to its name then, a $41bn  valuation and one of …
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10 marketing campaigns on Valentine’s Day 2015 by Indian brands that you cannot afford to miss
10 years ago

10 marketing campaigns on Valentine’s Day 2015 by Indian brands that you cannot afford to miss

Festival Marketing has not been a new thing, as outlined by my earlier post. Although Valentine’s Day is not a festival in the traditional sense but it is one …
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The order confirmation email of a shopping website cannot get better than this
10 years ago

The order confirmation email of a shopping website cannot get better than this

When I placed an order with one of the very cool and quirky online shopping website, Happily Unmarried, I was in for a surprise in my inbox.

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The creepiest email subject line you will ever come across
10 years ago

The creepiest email subject line you will ever come across

Hey TimesCity, Don’t know how else to say this but no matter how creepy this was, it made me open the email, so mission accomplished. For the record, I never …
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FoodPanda, email marketing and 1+1 Free Pizza
10 years ago

FoodPanda, email marketing and 1+1 Free Pizza

We all know, email marketing in online marketing is one of the most powerful and personal means of communication with your customers. They can never let go off …
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How are Indian online shopping websites celebrating Holi with you?
11 years ago

How are Indian online shopping websites celebrating Holi with you?

Indian festivals have always been a great opportunity for brands to promote their products and services and milk the happy, guilt free splurging phase of Indian consumers. We …
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Reviewing Amazon.in’s “Review your Product” email activity
11 years ago

Reviewing Amazon.in’s “Review your Product” email activity

Before I begin to tell you how the email was, let’s first try and understand why does something like a review mailer from Amazon deserve an entire post reviewing the …
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The perfect survey invitation email from LinkedIn
11 years ago

The perfect survey invitation email from LinkedIn

Research or Consumer study will always be a very important part of any online business particularly because your audience is always increasing and always evolving. There is no …
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Create a sophisticated Welcome Email campaign like Gmail.
11 years ago

Create a sophisticated Welcome Email campaign like Gmail.

Welcome! Can we spam you a little?

Welcome emails are usually the first chance you get to impress your customers. These emails are usually the first interaction and …
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