Flipkart

We all have made several attempts at building a resume for the dream job or any job that we want to apply for. The most difficult part in …
Read More

Almost 5 decades ago, the father of modern marketing, Philip Kotler, gave us 4 Ps of Marketing.

The relevance of the 4P model …
Read More

Festival Marketing has not been a new thing, as outlined by my earlier post. Although Valentine’s Day is not a festival in the traditional sense but it is one …
Read More

“There is no app for a bourbon buzz on a warm day in a cool dark bar. The world will always want a drink” – Gone Girl

Read More

October 6th, 2014 became the date where India’s biggest e-commerce player announced the launch of one of the greatest, cheapest and biggest online sale the country has ever …
Read More

In the last 5 years we have witnessed a sudden rise in the number of internet companies that have appeared and flourished. These dot com companies from ecommerce, classifieds, travel …
Read More

Holidays, events, festivals, special days and other such opportunities have always been used by brands for promotional campaigns or dedicated marketing communications surrounding those days. Read here about …
Read More

Indian festivals have always been a great opportunity for brands to promote their products and services and milk the happy, guilt free splurging phase of Indian consumers. We …
Read More