Google

We liked, shared and talked about some amazing marketing campaigns in 2016. 2016 also marked the year of devaluations, mergers, talks on unit economics, startup fund crunch and more. In …
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With the multitude of options available for a marketer today to reach the target audience, brands are increasingly realizing the importance of doing the same more consistently. The …
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I was almost always of the belief that animated videos will never work in a B2C context. This is the reason I never became party to this whole …
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Google has launched a new product for advertisers called “Gmail Sponsored Promotions“. Google has always allowed targeting in your Gmail inbox through managed placements. However, now it is coming …
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There has been decent amount of buzz online with the GOSF, Great Online Shopping Festival. Most of this buzz has been created or amplified by almost every single online brand …
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At times there are small little things that Google does that you hardly even notice as a marketer. You almost always swear by the upgrades, downgrades and development …
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Welcome! Can we spam you a little?

Welcome emails are usually the first chance you get to impress your customers. These emails are usually the first interaction and …
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