9 years ago
Lo and behold! The 8th P of Marketing is here – Partnerships
Almost 5 decades ago, the father of modern marketing, Philip Kotler, gave us 4 Ps of Marketing.
The relevance of the 4P model …
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9 years ago
Independence Day online marketing campaigns by brands in 2015
Time and again, on this blog, we have written about how brands come together to cash in on important days/holidays and festivals in India. Brands often time their …
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10 years ago
The use of hashtags in offline marketing campaigns
Hashtags (#) have taken an altogether different meaning and usage since the time it was actually started or popularized by the microblogging website Twitter.
The word …
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