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Uber

What can Airbnb learn from Uber’s experience in India?
8 years ago

What can Airbnb learn from Uber’s experience in India?

Airbnb, the 8-year-old, room and vacation rental silicon valley start-up recently announced its arrival in India with its campaign “Belong anywhere“. Print ads of its global brand message …
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Newsjacking : A new marketing strategy practiced by an Indian brand for decades
9 years ago

Newsjacking : A new marketing strategy practiced by an Indian brand for decades

In the last 5 years or so we have often come across new age internet marketing terms. Terms like native advertising, content marketing,  inbound marketing, growth hacking and …
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Independence Day online marketing campaigns by brands in 2015
9 years ago

Independence Day online marketing campaigns by brands in 2015

Time and again, on this blog, we have written about how brands come together to cash in on important days/holidays and festivals in India. Brands often time their …
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Uber’s uber cool and unconventional marketing strategy in India
10 years ago

Uber’s uber cool and unconventional marketing strategy in India

Uber has been an inspirational brand since the moment it first stepped its foot in India. It already had attached to its name then, a $41bn  valuation and one of …
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10 marketing campaigns on Valentine’s Day 2015 by Indian brands that you cannot afford to miss
10 years ago

10 marketing campaigns on Valentine’s Day 2015 by Indian brands that you cannot afford to miss

Festival Marketing has not been a new thing, as outlined by my earlier post. Although Valentine’s Day is not a festival in the traditional sense but it is one …
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