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10 best marketing campaigns of 2016 – India

We liked, shared and talked about some amazing marketing campaigns in 2016. 2016 also marked the year of devaluations, mergers, talks on unit economics, startup fund crunch and more. In …
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Independence Day online marketing campaigns by brands in 2015
9 years ago

Independence Day online marketing campaigns by brands in 2015

Time and again, on this blog, we have written about how brands come together to cash in on important days/holidays and festivals in India. Brands often time their …
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Google does a ZooZoo lookalike and nails it with their new Android One ad series
9 years ago

Google does a ZooZoo lookalike and nails it with their new Android One ad series

I was almost always of the belief that animated videos will never work in a B2C context. This is the reason I never became party to this whole …
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5 Campaigns that used the Youtube 5 second skip ads smartly
10 years ago

5 Campaigns that used the Youtube 5 second skip ads smartly

Well, this was destined to happen. Today we are discussing Youtube as a substitute to television. It has become a storehouse of entertainment. Movie trailers are being released …
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