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10 best marketing campaigns of 2016 – India

10 best marketing campaigns of 2016 – India

We liked, shared and talked about some amazing marketing campaigns in 2016. 2016 also marked the year of devaluations, mergers, talks on unit economics, startup fund crunch and more. In …
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Explained : Hero, Hub & Hygiene content strategy with examples
7 years ago

Explained : Hero, Hub & Hygiene content strategy with examples

With the multitude of options available for a marketer today to reach the target audience, brands are increasingly realizing the importance of doing the same more consistently. The …
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How could have Linkedin missed out on this obvious Indian job search pattern?
8 years ago

How could have Linkedin missed out on this obvious Indian job search pattern?

India has been one of the fastest-growing markets for LinkedIn in terms of users. The company says the number of users from India has grown 10 times in …
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OnePlus marketing strategy : Invite or not to invite?
8 years ago

OnePlus marketing strategy : Invite or not to invite?

We’ve all heard and talked enough about the unique, cost effective OnePlus marketing strategy to launch their perfectly priced smartphones. OnePlus however refused to repeat the same invite-only marketing strategy …
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What can Airbnb learn from Uber’s experience in India?
8 years ago

What can Airbnb learn from Uber’s experience in India?

Airbnb, the 8-year-old, room and vacation rental silicon valley start-up recently announced its arrival in India with its campaign “Belong anywhere“. Print ads of its global brand message …
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2016 Mary Meeker Internet Trends & points to note for the Indian marketer
8 years ago

2016 Mary Meeker Internet Trends & points to note for the Indian marketer

Mary Meeker, ex Morgan Stanley Managing Director, internet analyst and current Partner at Kleiner Perkins Caufield & Byers released the annual 2016 Internet Trends reports. You can see the entire 213 …
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This digital marketing resume will make you rethink yours
8 years ago

This digital marketing resume will make you rethink yours

We all have made several attempts at building a resume for the dream job or any job that we want to apply for. The most difficult part in …
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Lo and behold! The 8th P of Marketing is here – Partnerships
8 years ago

Lo and behold! The 8th P of Marketing is here – Partnerships

Almost 5 decades ago, the father of modern marketing, Philip Kotler, gave us 4 Ps of Marketing.

The relevance of the 4P model …
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The business and marketing of online matrimony and dating services in India
9 years ago

The business and marketing of online matrimony and dating services in India

Introduction to the business of Indian matrimony

Matrimonial websites have been in India for more than 15 years now. The business case is extremely strong for matrimonial business …
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Newsjacking : A new marketing strategy practiced by an Indian brand for decades
9 years ago

Newsjacking : A new marketing strategy practiced by an Indian brand for decades

In the last 5 years or so we have often come across new age internet marketing terms. Terms like native advertising, content marketing,  inbound marketing, growth hacking and …
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