We all know, email marketing in online marketing is one of the most powerful and personal means of communication with your customers. They can never let go off their emails as it’s the primary means of communication for official and non official purposes.

Gaming email marketing and not abusing it thus becomes one of the major focuses in all online business and marketing efforts these days. Increasingly companies are going out in their communication urging the users to give their email addresses by assuring that they wont spam.

The most important part of optimizing your email marketing campaigns thus become the art of choosing, wording your subject lines.

The way subject lines look, it’s length, the tone, the sender’s name, the number of characters, the pitch. It’s everything in one simple powerful sentence.

FoodPanda, an online food order website/app aces the game of subject lines like a boss. It’s been almost a year that I registered with them and not once, have they repeated a subject line and yeah, they send one email daily.

So, what’s the big deal in that? The big deal is that they have nothing new to offer. 9 out of 10 times they have the same email, with little tweaks, with addition or deletion of a few creative elements.

The hero in their emails is always a one plus one FREE Pizza.

Now, I dont blame them. If you dont have anything new to offer and if you have revenue coming from a particular category of business which is high demand, low involvement, regularly consumed you depend on it and on email marketing to deliver the desired demand and response for you.

Now the challenge is how do you make people open the same email with the same offer and same creative one day after another. It boils down to the subject line. Check how FoodPanda does it.

• At times they like to be, well, poetic

Pizza, Oh! Pizza, I love you, Pizza

• At times they like to be all deep and meaningful

All you need is Love &…. PIZZA!

• Sometimes, practical and direct

Buy 1 Get 1 Offer on Pizza Hut and more

• They love to give you new ideas to socialize

Invite your friends today – It’s Pizza Night again! 😀

• Hey look, they read your mind as well

Did someone say free Pizza?

• They also like to give orders at time, even if they are the ones who should be taking it

It’s Friday. Eat a Pizza today.

• When is it not a good day?

A Good Day to order Pizza!

• Yes, why not, the only deal you want to give everyday

The only PIZZA DEAL you need today!

• At times, they exaggerate

The “Baap” of all Pizza Offers!

• And, when they are tired, this is what the interns write for them

Free Pizzas, anyone?

• Obviously you’re saying yes, because we are paying

1+1 Pizza for Lunch & Dinner? We’re saying yes!

• Yes, like any other day

It’s raining Pizzas today!

Now, what you read above were subject lines with emails that had one offer and one creative in almost all of them. The one below

Let me give you an offer you cant refuse

or this

However, there were those hilarious moments when they got really creative and pushed the same deals, same promotions and almost the same offers hidden inside the funniest subject lines you will ever come across. Get ready,

Offers that even Baby Doll won’t refuse!

Give me Pizzzaaa.. More Pizzzaaa..

Source: wifflegif.com

This will make your next week at gym hard

I ate pizza yesterday

Source: reactiongifs.com

You. Should. Get. Excited. Now.

i. am. excited. now.

Pollard’s throwing bats, we’re throwing offers!

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